Pharrell Williams diventa Chief Brand Officer di Doodles.
Il popolare progetto di token non fungibili (NFT) ha appena assunto il produttore musicale come responsabile del marchio con l’obiettivo di estendere verso l’esterno la propria community.
Williams produrrà anche un album ispirato agli NFT, intitolato Doodles Records, che sarà lanciato da Columbia Records.
Dopo il singolo di Eminem e Snoop Dogg, una nuova dimostrazione di una collaborazione in fermento tra Web3 e mondo musicale.
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